It's called 46664 and is the new brand takes inspiration from South African Nobel laureate Nelson Mandela : 46664 is the number assigned as a prisoner on Ruben Island and which replaced the years of his captivity (27, actually) his name and his last name. Now is the name of the awareness campaign of Nelson Mandela's AIDS Foundation, with which the eponymous sportswear brand is working to create new economic opportunities and jobs in South Africa, in particular by increasing the productivity of textile industries. The line was launched in August at Stutter fords, a department store in Johannesburg. Reportedly, 46,664 items will be distributed in Stutter fords 15th nationally, 70th among independent retailers and e-commerce will be launched by mid-November. Up to the international launch of the next year. The prices, as regards our standards, are reasonable: from $ 26 for a T-shirt and $ 86 for a polo shirt, but prices still remain beyond the reach of many South Africans.
The collection is presented with well-made garments, sports apparel is a classic but with African influences, especially the colors, prints and references. 46664 is set to make his debut Sunday during the fashion week in South Africa, Johannesburg. Damage to some persistent rumors the presence of Anna Wintour in the front row. And according to WWD, Stella McCartney has already proposed collaboration with the brand. Achmat Danger, a member of the Foundation, said:
"When you buy a t-shirt of 46664, you are not only buying a piece of clothing, but you are investing in a project that aims to fight injustice in every country, creating a fertile environment for the development of youth community."
A project of economic and social sustainability in the world that would involve everyone, especially the economically weaker reality. 46664 Part of the project is financed by precisely the same customers, a little 'as the capsule collection created for some foundations (see Keith Haring). Admirable and innovative. We Fashionblog, in the meantime, we await the official launch of the line.
Posted by: Wasim Javed
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