As already mentioned at E3, Microsoft is trying to establish a new benchmark in a sector where they have already collected the results Google, Sony and Apple that wants to change the way people enjoys television content. Steve Ballmer, CEO of Redmond, has presented the new platform Xbox television in a meeting with financial analysts in Anaheim, California.
Ballmer did not provide details on the partners, price and content that will be made available. He confined himself to saying that hundreds of content providers will be added to the offer of the current Xbox. In addition to on-demand video service, Xbox TV will see television content such as news, sports and favorite channels.
It is still unclear how it will work indeed, but Ballmer insists that it will be similar to the current, structured around the Microsoft collaboration with foreign partners such as Sky TV for the UK, Canal Plus in France and Foxtail in Australia. These partnerships allow Microsoft to deliver streaming content in the selected countries without requiring users to install other devices such as receivers and set-top boxes.
Microsoft believes that the difference between the new service and the bankruptcy of competition lies in the way of interfacing with television content. Using Kinect users can navigate through the TV offerings with gestures and voice. The search function will also be enhanced by Bing.
"Having lots of content is a good starting point, but we must go further," Ballmer repeats. "We know the frustrations of the TV guides, menus, and controllers, and we want to solve this limitation by Bing and voice commands. You say one thing and the Xbox is." In the demonstration, a Microsoft employee uttered the words "Xbox, Bing The Office" and the system automatically searches for all occurrences of the NBC television show The Office.
The service will arrive in the United States in the upcoming holiday season, while there are no details on the arrival of Xbox TV and in other territories in Europe.
Posted by: Wasim Javed
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