The global market for advertising in video games is expected to grow from $ 3.1 billion recorded in 2010 to $ 7.2 billion by 2016. It is the result of a market study carried out by DFC Intelligence, which shows how advertisers are spending increasingly more money in the in-game advertising.
In North America was in 2010 spent a billion dollars in in-game advertising, and this figure is expected to climb to two billion dollars by 2014. An example of adv-game is the election of President Obama inserted in Burnout Paradise in 2008.
Michael Goodman, an analyst with DFC and head of the study, however, argues that the in-game advertising is still underutilized. Considering fact that video games offer compared to other media as a type of entertainment spread out over time, the number of listings is, according to the researcher, lower than what could be.
"Video games have expanded their targets by adolescent males as they did until a few years ago until all segments of the population," adds Goodman. "Despite this, advertisers are still underused advertising space theoretically allowed by the game. This is bound to change as video games are moving online."
The area is growing faster is that the publicity surrounding the games, called around-game. This is the case for example of games on Face book, where advertising is not in the game, rather than at the edges of the web page. The sector is growing so-called adver games, or products designed specifically for vehicular videogame advertising. According to Goodman, by 2016 78% of Advaita is conveyed by the in-game and around-game adver games.
DFC also estimated that sales in the gaming industry on an international basis will grow from 67 billion in 2010 to $ 81 billion by 2016.
Posted by: Wasim Javed
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