The in-game advertising becomes the new target of hackers (PC)

Scenes, a network of hackers operating from the days of video games on floppy disk and it consistently delivers movies, music and video games in fact, has taken as the new target in-game advertising. If there were first and DRM cracked NoCD, Scene now has thought of no-ads.

Everything broke loose after the release of ' latest patch for Deus Ex Human Revolution , which introduced the advertising in loading screens, as you can see from the picture, and billboards that are reproduced in the virtual world inside the game. What was not appreciated by Scene: "If people pay for those games because they must also receive the publicity?” Is his point of view.



Originally, Scene was only concerned to distribute games via the Internet and free programs. Then, with the advent of CDs and DVDs after the first, began distributing the so-called because they believed that leaving NoCD inserted in the optical media player it was unnecessary for the gaming experience.

Over the years, while the guards were becoming harder to defend, Scene has implemented a real war against the makers of video games, in some ways anticipating the Anonymous group, who recently made a series of cyber attacks against the network infrastructure of major manufacturers of video games and more. Scenes had been promoting the fight against the use of protective devices produced by various invasive Star Force, Secu ROM and, more recently, of the protections that require permanent Internet connection.

The reasoning behind the scenes is that video games should be free, as are the information, graphics, and videos and, of course, the experience of entertainment in general. With the in-game advertising, the problem is slightly different: this fact does not limit the functionality present in the game, and in many cases it adds new ones: think, for example, a Need for Speed without the cars fired.

But, in the case of Deus Ex Human Revolution, things are different depending hackers. This is not advertising in any way necessary to the game play, so much so that in the first version of the game, the pre-patch, was absent. Scenes intended to assert its position of disclosing non-ADS software that completely removes the advertising from the new action RPG Eidos Montreal .



Within scenes will be difficult at this point whether an advertisement is actually helpful in terms of game play or not. The philosophy of the group of hackers, however, is that the tools to remove these items must be made available to the community, then it is up to the individual player to decide whether to use them or not.

Double Fusion, the company responsible for advertising in Deus Ex Human Revolution, thus responds to the accusations: "Three quarters of gamers surveyed said they feel comfortable when they find a product advertised in a game and 70% said that presence of in-game ads puts in a good light, the company producing the game, which is thus considered cutting edge. Four out of five people surveyed say that the games are enjoyable with ads. "

Many readers will disagree Ubuntu with the answers given by respondents from Double Fusion. The decreasing importance of the community of modders and the continued spread of other gaming platforms such as iPhone, Android and Face book, however, highlight the strong role that you are taking the in-game advertising, which often also supports the free distribution of software. On the other hand, this is producing less and less control for the players on the platform they use.

According to industry expert in market analysis DFC Intelligence the global market of advertising in video games is expected to grow from $ 3.1 billion recorded in 2010 to $ 7.2 billion by 2016.

Posted by: Wasim Javed