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Ugg Australia - Collection A / W 2011-12
We had already given a preview and now we present the new advertising campaign officially Australian brand that is crazy celebrities (but not only). The setting is one of the lagoon city of Venice, now the place for field shoots and of course romantic setting for any product launch in the feminine. Venezia by Laura Biagiotti is just one example.
Romance and ambience of yesteryear, then. But, given the pieces of the new line, not only that many animal patterns and references to a woman with a mysterious charm. The leathers used are leather and fur, the lines a little 'harsh but still feminine, the colors chosen range from the classic shades darker winter, until you get to that very clear, almost spring. The models are the coolest trunks and boots over the knee, the calls are more attractive than the military. A mix of aggressive and women's all-new brand for the Australian, best known for sheepskin. The purpose of UGG is indeed to raise awareness of the wide range of collections and not be tied only to the image of sheepskin boots. Which, frankly, have a little ‘tired? Will aim to undermine a fashion so widespread? We'll see. I suspect that, whatever happens, it will be a success.
Posted by: Wasim Javed
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