By 2015 the United States there will be multiple users to access the network through mobile devices than users who connect via a PC or device connected via cable.
And 'what emerges from a recent survey by International Data Corporation, which emphasizes that the growth in sales of smart phones solutions, which are now coming to mobile phones surpass those of "traditional", and the explosion in sales of multimedia tablet will result at a CAGR (compound annual growth rate of compound annual growth-rate) of mobile Internet users amounted to 16.6% between 2010 and 2015.
According to IDC observes, the impact of sales of smart phones and media tablet that will initially cause stagnation in the number of users accessing the network via a PC, then set off to a slow decline. Even Western Europe and Japan are on the same street of the trend identified for the U.S. market.
Globally, the total number of Internet users will grow by about 2 billion registered in 2010 up to 2.7 billion in 2015 representing 40% of world population. At the same time increase overall spending for the B2C: IDC estimates that the $ 708 billion in 2010 to be able to reach 1.285 trillion dollars in 2015, with a CAGR of 12.7%.
Obviously also growing sales of online advertising , expected to increase from 70 billion dollars in 2010 to 138 billion dollars in 2015: it is a share, compared to the total of all media advertising, will grow from 11, 9% to 17.8%.
"We forget how much we take for granted how consumers use the Internet," said Kirsten Weide, research vice president, Media and Entertainment at IDC. "Soon there will be multiple users who access the web using mobile devices instead of PCs, and will transform the Internet into a place very different from what is now.”
Posted by: Wasim Javed
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